Your Look, in the Form of a Glossy

In Style is a rare gem: it manages to combine the high fashion of Vogue, the shopping savvy of Lucky, and the celebrity chatter of People all into one lengthy glossy. Another reason I'm particularly partial to the magazine is that my very first adventures in fashion magazineland were none other than In Style. From there, my obsession took flight and I have never looked back since!

My love affair with all things In Style will soon spin into a full blown obsession. Yesterday the publisher announced the launch of "Your Look," a little sister mag aimed at designer-obsessed, fashion-loving, shopping-addictd girls (i.e. you and me). One might argue that the last thing I need is another magazine to add to the ever-growing stack of monthly "must reads," but to that I say... every girl needs a bedtime story, and mine happens to be found within the pages of fashion magazines.

In Style's Your Look stats:

• Launches March 2, mark your calendar! It's a Friday night, so you should probably avoid making plans and instead spend the evening acquainting yourself with your new friend.
• Plans to send the first four issues to existing 16- to 20-year-old subscribers of In Style and former subscribers to Teen People
• Will distribute 425,000 copies on newsstands at a cover price of $3.49.
• Rumor has it that the magazine "will invite readers to upload their own fashion photos on the magazine's Web site or MySpace profile for possible inclusion in the magazine. Readers also will be encouraged to share their own photos and videos on Your Look's Web site."

I wonder if it's unhealthy that I have already created a countdown to the release of "Your Look"...

-tf